Pinterest may be on the edges of your radar but not something you’ve ever considered as a tool for your marketing.
Often dismissed as a platform for wedding inspiration or recipe hoarding, Pinterest is the unspoken hero of many businesses marketing strategies, and here’s why…
While, yes, people are browsing for wedding and recipe inspiration, they are also saving that inspiration, clicking through the links to your website and buying your wedding decorations or recipe book.
Pinterest packs a powerful punch for many businesses across countless industries.
And here’s why:
Visual Storytelling: Pinterest is a highly visual platform. If you have stunning product photos, infographics, or even captivating blog post snippets, Pinterest could be an excellent tool to market your product or service.
Long-Term Play: Unlike most other social media platforms at this time, Pinterest’s content can live on for months or even years, driving traffic to your website long after you first post them.
Targeted Audience: With a laser-focused targeting system, you can reach users actively searching for products and services similar to yours.
Is Pinterest right for your business?
While Pinterest offers an abundance of rich benefits, it’s always good practice when joining any new platform to consider if it’s the right fit for your business. Here’s a quick run down of some businesses that can truly benefit from utilising Pinterest:
E-commerce & Retail: Showcase your products in all their glory. Create shoppable Pins that link directly to your website for seamless purchases.
Design & Creative Industries: From architects to graphic designers, Pinterest is a goldmine for inspiration and portfolio building.
Bloggers & Content Creators: Repurpose your blog posts and articles into captivating Pins, driving traffic back to your content.
Travel & Hospitality: Hotels, travel agencies, and even local restaurants can use Pinterest to inspire wanderlust and showcase destinations and experiences.
That’s not to say that businesses that can benefit from Pinterest marketing are limited to this list. Consider the following for your business:
Who are your target audience and are they likely to use Pinterest? Pinterest’s demographics are varied – split quite evenly across age ranges however they lean quite heavily on the side of female users.
Who are your target audience and are they likely to use Pinterest? Pinterest’s demographics are varied – split quite evenly across age ranges however they lean quite heavily on the side of female users.
Do you have or can you source/create visually appealing content relevant to your business? Pinterest works best when you have eye catching content, if you don’t already have that fits the brief, or if it will be a challenge to create this content, reconsider whether this is for you.
The Bottom Line
Don’t underestimate the power of Pinterest. If you’re looking for a strategic and visually-driven way to reach new customers, Pinterest might just be the secret weapon your social media strategy needs.
Ready to Dive In? We’ll be sharing more tips and tricks on optimizing your Pinterest profile and creating scroll-stopping Pins in future posts. Subscribe to stay up to date!
