Sports Tours Plus
We built an organic search strategy for this specialist cricket travel company, achieving top 3 rankings for competitive future tour searches and establishing the site as a go-to destination for cricket fans planning overseas trips.
We worked with Sports Tours Plus to grow their organic visibility in the competitive sports travel market. The strategy focused on identifying high-intent search terms around upcoming cricket tours and future Ashes series, then creating optimised content to capture that demand early.
The results have been strong. Sports Tours Plus now ranks position 1 for their brand terms, and sits in the top 3 for competitive searches including “next ashes in australia”, “ashes 2029”, and “england tour of bangladesh 2027”. These are searches made by cricket fans actively planning trips, making them highly valuable for the business.
The site now attracts over 1,000 sessions per month from organic search alone, with traffic growing consistently as future tour dates attract more search interest.
Founder & Digital Marketing Expert
Tyde Creative Marketing
“We’re a Suffolk-based digital marketing agency working with ambitious businesses across the UK. Fully remote and built around flexibility, we meet clients where it works best – your office, a video call, or a local coffee shop. Our mission is simple: to help small and local businesses make a big impact online through SEO, Google Ads, social media, content creation and web design.”
