Are you struggling to create engaging social media content for your food or beverage business?
You’re not alone; many businesses in this industry find it challenging to stand out from the crowd, connect with their audience and come up with new and fresh content ideas. Luckily for you, an new marketing trend is quickly emerging and proving very successful.
Enter: EGC – Employee Generated Content
What is EGC and why is it so great?
EGC is essentially content created by and featuring your team. It’s great because it’s authentic, engaging and it brings your online audience behind the scenes, creating and nurturing and strong sense of community. It’s like inviting people into your business and welcoming them as a part of the team – not just shouting at them to buy stuff.
Care for some examples?
Urban Tandoor, an Indian restaurant in Bristol, UK, went viral on Tiktok with videos of their team creating and performing parodies of popular songs about various indian dishes. They’re not afraid to be a bit silly and it works – they’re creating, fun, engaging and shareable content that showcases their brand without being pushy or sales-y.
The Nitro Bar, a US-based cafe chain, also uses EGC effectively. Their strategy involves interviewing team members and asking them fun questions like their “controversial take” on various not-controversial topics like coffee or breakfast. They also feature content like “come open The Nitro Bar with us” videos from various team members.
Both these brands participate in popular trends, but the bulk of their content is organic and original, which is what truly stops people scrolling and makes them pay attention.
The key takeaway here is that EGC is employee-led. When your team is passionate about what they do, it shines through. EGC is like free advertising, but better because it’s genuine.
So, how can you use EGC for your business?
Take inspiration from The Nitro Bar and Urban Tandoor Bristol. See how they showcase their team and the unique personality of their business.
Focus on creating original content. Experiment with different formats and approaches to find what resonates with your audience.
Most importantly, have fun! Let your team’s personalities shine through, and your audience will connect with your brand on a deeper level.
By incorporating EGC into your social media strategy, you can create a more authentic and engaging presence that will help you build stronger relationships with your customers and foster more brand awareness.
Here are some additional tips for implementing EGC:
Empower your team. Provide your team with the tools and training they need to create high-quality content.
Set clear guidelines. Establish guidelines for content creation to ensure brand consistency and quality.
Promote your employees. Give your team members credit for their work by tagging them in posts and featuring them on your social media channels.
Track your results. Monitor the performance of your EGC content to see what’s working and what’s not.
Did you find this blog post helpful?
Share it with your fellow food and beverage business owners! And if you need help implementing EGC into your strategy, feel free to reach out. Let’s chat about how we can elevate your social media game together.
